Culture of the Restaurant #5

I was left wondering when someone asked “What is the Culture of your Restaurant”.

Culture? 

I can explain taste, hygiene, service, ambience, location, USP, but ..... culture?

Over the next couple of months, with that word at the back of my mind, it slowly dawned on to me the actual meaning. 

When a customer enters the Restaurant does he feel a positive vibration around him? 

How is the staff behaving. Is there an air of artificiality in their expressions or are they really feeling peaceful within. 

Are the customers all around in a vibrant mood or you feel like anyone will pick up a fight with you any moment. 

.... and how is the right culture ensured? 

Well it’s quite easy. 

They say, ‘ as you sow so shall you reap’. 

As a leader, are you ethical? 

Is the staff salary paid in time? 

The vendor payments? 

The Government taxes? 

The raw material that is used for cooking, is it genuine or are you opting for a cheaper option which can harm the customer’s health? 

If the answer to each and every question above is a big ‘YES’, then rest assured that the culture in your Restaurant is also right. 

No force in this world can dethrone you from your citadel. 

Honesty, humbleness and all such values are going to add on your strength. 

All said and done, 

having the right location, 

providing the top service, Hygiene, service,

a top USP, 

and a beautiful ambience, 

will still not ensure your super success in this field. 

The only anchor is ‘Culture’. 

Be Ethical, be Human!

Experience the best! #4

Man has been bestowed upon with 5 senses, 

Sight

Hearing

Taste

Smell 

Touch. 

The Ambience of the Restaurant plays the most crucial part in your perception about it. If you like it then you feel like coming again and again to enjoy it. 

The Restaurant maybe a closed air-conditioned one or a poolside or further still at the edge of a cliff overlooking a breathtaking view. How the Architect makes use of its inbuilt advantages or a different theme will result into a successful sighted Place. 

When you sit for having food or a get-together what do you hear. Is it some  beautiful music in the background, the chirping of birds, the swaying of the branches of tree or the waves of the sea. Subconsciously it will affect your liking of the place. 

If their is unwanted noise then you will want to get out of the place as soon as possible. 

Taste is the whole purpose of us visiting a food joint. From the soup till the saunf everything has to satisfy our tongue. You order a dish according to your affinity towards sweetness or spicy, sour or bland, with coriander leaves or without it. Whatever your demands, if the dish doesn’t live upto your expectations then you will be thinking twice before revisiting that place. 

To arouse your appetite a deliciously smelling dish has no substitute. Apart from taking care that no stinking of washrooms, uniforms, or other things remain in the Restaurant we can proactively work towards a value additions of aroma like Room freshners, flowers, Agarbattis around the sitting areas. 

We may not realise but the cushion we sit on, the cutlery we use to have food, the floor we walk on, the glass we drink with, do play on our mind. The right combination of all the touch points adds on to our experience inside the Restaurant. 

Of course, one more thing that helps is the marketing of the Restaurant. It captures our imagination even before we enter the Restaurant for satisfying all our 5 senses. Hence, Marketing our USP becomes the crucial part in pulling the crowd towards our place. 

Apart from the 5 senses we also have a sixth sense which attracts us towards a place. 

We had a great time in our college, especially in the college canteens. Do we have the urge of going there even after completing our degree. 

What about our first date. The memory of the place of meet lingers. 

The place where we just go and chill out. Not for food, not for music, not for anything else but just because it makes us feel relaxed and whatever challenges we have in life just vanishes once we sit in that favourite chair of ours inside that particular joint. 

What’s the reason for this...... nothing but the sixth sense! 

All this can be summed up by that wonderful word.... EXPERIENCE! 

The experience inside a Restaurant determines the reason for visiting that place once again.