What is your Unique Selling Point. #3

The heart of a Restaurant is its Unique Selling Point .... USP. 

Have you identified your USP? 

Is it an item? 

Is it your Location?

..... your interiors, music you play, or anything else? 

Recently, in Pune, a Tea vendor has been making waves with his simple tea, costing ₹10/-. He sells nothing else, only and only hot and fresh Tea. 

A Wada-Pav seller has the same experience at a Garden in Pune. 

A Hill-Top Restaurant can be the attraction for many........ it’s location matters. 

Another might be situated amidst a lake with water all around. 

Somebody had this unique idea of a Restaurant inside a Bus.

A USP of a special dish for every month.... can very well be the reason for customers to come to you every month. 

I know of a Bar where people flock in only because the Restaurant specialises in playing Kishore Kumar songs! Getting drunk and Kishore’s sad songs have an unbreakable tie. 

I had once visited a Resort in Velavadar,  Gujarat, which is famous for the animal ‘Blackbuck’. Naturally this Restaurant situated in the jungles has ‘Blackbuck’ as it’s USP. Each and every item inside this resort had  the theme of Blackbuck in it. Even the towel holder inside its Washroom had the shape of a Blackbuck with the hooks designed in the form of the horns of a Blackbuck.

Once your USP is set it becomes easy for deciding a lot of things. Theme of the Restaurant becomes clear. 

The Menu options decisions are driven by this factor. 

The Marketing of the Restaurant now revolves around the USP. 

Hence, ...... the heart of a Restaurant.... it’s USP!